The Snack Rack is a creative branding and reimagining project that focuses on giving a distinct, place-based identity to an often-overlooked, “in-between” space. The project began with the transformation of a simple pink IKEA cart, which was originally a functional but unremarkable item found in my dorm room. By rethinking its purpose and aesthetic, the project explores how easily looked over spaces can be infused with meaning, personality, and utility.